We’re about better.
We believe in creating a better world where eye health, not kick-backs to eye doctors, determines a person’s options, and technology enables everyone to take control of their own vision care.
Our values
Big-hearted
Making people happy makes us happy. Sure, we sell vision care, but taking care of people is what really makes us tick. We eagerly look for opportunities to create experiences for our customers and each other that go above and beyond.
Tenacious
Don’t be fooled by our friendly natures and amiable personalities–we’ve got grit and don’t mind kicking up some dust when the occasion calls for it. We gladly fight for our customers, our associates, our culture, and our industry.
Unconventional
No, we don’t do things like other companies. Here, associates are respected and empowered, and the customer experience reigns supreme. We never take advantage of our customers because we know they’re people, not transactions.
Better together
When our unique talents and experiences are combined and unified in a common purpose, we create amazing things for each other and our customers. It’s how we’ve grown our company and culture over the years: we challenge, inspire, and support each other.
Our customers are real people, just like us, and it’s our job to look out for them. Why? Because long experience has taught us that if we don’t, no one will. It’s up to us. And we welcome the opportunity.
